January 5, 2015 / For Immediate Release
PEYRON TEAM GROWS ITS GOVERNMENT RELATIONS, TRAVEL-TOURISM AND CORPORATE PRACTICE
Agency’s Client Services Team Leader Noelle Laury Promoted to Vice-President
BOISE, Idaho — A deeply experienced federal government senior staffer has joined Peyron Strategic Communications (www.peyron.com), and the growing Boise-based team has promoted team leader Noelle Laury to vice president – client services to deliver expanded public relations, marketing and community outreach services for the agency’s clients.
Lisa Raye Anderson, constituent services team leader for Congressman Raul Labrador of Idaho, has joined Peyron and will partner with the globally experienced agency to build out a new business. Anderson, in partnership with the Peyron agency, has launched Constituent Code (www.constituentcode.com). The new business is dedicated to helping elected officials deliver outstanding constituent services, because research establishes a direct link between strong constituent services and approval ratings for members of Congress.
Laury, who joined Peyron in 2010, was the founding CEO of Boise State University’s Blue House public relations agency during her time as an undergraduate. The Oregon native holds a degree in communications with a PR emphasis from Boise State University.
Increased demand from Fortune 500 and other corporate clients is also the catalyst for a return to the agency of a respected marketer from a high-tech agency career in Seattle — Sandpoint native Ian Kramer. He worked with Peyron following his graduation in communications at the University of Idaho. Kramer’s experience in high technology includes marketing and PR functions at Waggener Edstrom, Microsoft’s longtime agency of record.
“Our team’s strategic communications assignments require the rich experience of these experts, and we are strengthened by their presence in leading corporate and other client initiatives,” said agency founder Scott Peyron. “Our clients continue to grow their reputations and market strength in partnership with Noelle Laury, and I am excited to recognize her achievements for them with this new leadership assignment.”
Laury has distinguished herself in health care, where clients are leading important initiatives for state governments, are driving breakthrough partnerships under the Affordable Care Act and growing services for health insurance exchanges.
Anderson has served as a member of the senior staff of Congressman Labrador since his election to the U.S. House of Representatives in 2010. Her experience is bi-partisan: she served as constituent services director for Congressman Walt Minnick of Idaho for one term prior to joining Congressman Labrador’s team in the same capacity.
Anderson studied psychology at Brigham Young University and holds a degree in political science from Idaho State University.
Kramer has served as senior account executive at Waggener Edstrom; marketing director of Idaho-based Middle Fork Salmon River outfitter ROW Adventures; and public and analyst relations manager at UC4 Software (formerly AppWorx Corporation).
Peyron was founded in 1996 following Scott Peyron’s career in Fortune 500 PR and his public service as press secretary for Idaho’s only four-term governor, Cecil Andrus. The agency has worked on reputation assignments and marketing communications programs with leading clients such as Sun Valley Resort (www.sunvalley.com), Albertsons (www.albertsons.com); Boise Cascade Company (www.boisecascade.com), the Western Athletic Conference (www.wacsports.com) and its then-nationally-ranked Boise State University football team; Blue Cross of Idaho (www.bcidaho.com) and several of the world’s leading high tech companies, including Hewlett-Packard (www.hp.com).
PEYRON TURNS ITS BRANDING EXPERTISE INWARD, REFRESHES IDENTITY OF 2-DECADE LEADER
Client-Team Promotion and Additions Inject Experienced Media, Public Affairs and Tourism Leadership
BOISE, Idaho – Public relations and marketing expert Scott Peyron today introduced a new identity for his two-decade Idaho agency as Peyron Strategic Communications. The company continues to represent Fortune 500, technology, natural resources and travel leaders in driving awareness and business within selected target groups.
The creative execution of the re-branding includes a new company logo and website (www.peyron.com).
And, in response to client demand, Peyron has grown its client service team with the addition of two experts in travel, technology and real estate marketing and the promotion of a leader in the agency’s corporate and public affairs practices.
Ed Vining, an Idaho high technology and new media entrepreneur who had a 15-year career with two of the leading organizations in Idaho news media, has been appointed to a team leadership position at the strategic communications firm. Noelle Lovern has been promoted to client team leader. Jessica Hunt has brought her experience in travel media for the AAA to the agency as client team coordinator and digital and social media program leader.
“Clients engage in long-term working relationships with Peyron because they trust our experience and counsel and rely on our award-winning work with news media,” Peyron said. “Ed Vining, Noelle Lovern and Jessica Hunt are outstanding professionals who deliver specific experience that our clients and prospective clients value.”
Vining has co-founded two new media companies and continues to guide marketing and sales for iCapture.com, whose business has grown rapidly among retailers and trade show exhibitors with its proprietary database management, survey and e-marketing solutions. The company is a certified Constant Contact partner, and iCapture is the No.1 downloaded app within the Constant Contact Marketplace (http://marketplace.constantcontact.com/).
Prior to becoming an entrepreneur, Vining worked for 15 years as an award-winning sports anchor/reporter at NBC affiliate KTVB channel 7 (www.ktvb.com), Idaho’s No.1-ranked television station, and as an account executive at Journal Broadcast Group (www.journalbroadcastgroup.com). Vining grew up in the Washington, D.C., area, where his parents were both involved in public policy, a Peyron specialty. He is a graduate of the University of Colorado and an ardent sports-loving westerner.
“Peyron’s travel, tourism and real estate practice has established our team as an important resource of global thinkers for clients, and Ed is a perfect fit to lead teams in that exciting active-lifestyle category,” Peyron said.
Hunt was an editor for AAA’s national monthly magazine and was responsible for coverage of the big organization’s ratings and customer-service delivery in the Pacific Northwest. She is also a licensed real estate agent, where her experience deepens a Peyron practice specialty in active-lifestyle planned communities.
Peyron was founded in 1996 following Scott Peyron’s career in Fortune 500 PR and his public service as press secretary for Idaho’s only four-term governor, Cecil Andrus. The agency has worked on reputation assignments and marketing communications programs with leading clients such as Sun Valley Resort (www.sunvalley.com), Albertsons (www.albertsons.com); Boise Cascade Company (www.boisecascade.com), the Western Athletic Conference (www.wacsports.com) and its then-nationally-ranked Boise State University football team; Tamarack Resort (www.tamarackidaho.com), and several of the world’s leading high tech companies, including Hewlett-Packard (www.hp.com).